Recently, sports betting companies have sprung up in various locations in Lagos. Unlike back in the days when they were only popular in the western countries. Nigerian Sports lovers living in Lagos are no longer satisfied being just fans, they also love to make money while rooting for their clubs during football matches.
Sports betting companies are rapidly becoming popular and highly profitable. Recent statistics shows that everyday, 1.8 Billion Naira is being spent on sports betting by Nigerian sports lovers. For an industry that is still growing, that is really huge! This shows that the industry is booming. And sport betting companies are really thriving and generating huge profits in Lagos.
With the growing love for European football and especially the English Premier League, countless numbers of sports loving fans have been able to make millions of Naira from sport betting.
IF YOU ARE THINKING ABOUT SETTING UP YOUR OWN SPORT BETTING COMPANY IN NIGERIA, THESE ARE THE STEPS YOU NEED TO FOLLOW TO START YOUR OWN SPORTS BETTING COMPANY IN NIGERIA:
Having conducted a proper research and you are sure that sports betting company is the right business for you, then you must register your sports betting company at the nearest corporate affairs commission. It should take you about 2 weeks to register and obtain your certificate of incorporation. With this certificate, you can open a corporate account for your sports betting company. You can also apply and get your Tax Payers ID.
Visit the National Lottery Commissions of Nigeria (NLC), to apply and obtain a license for the company. The NLC is the body regulating the industry in Nigeria.
Before you can be issued a license to operate your own sports betting company in Nigeria, you must have a physical address – that is an office where you operate from. The truth is that; you can only buy people’s trust if you have a standard betting office. That is why you must rent an office that befits the kind of business you are into.
Set up an official website for your company where people can easily visit and know exactly how your sports betting company operates. Your official website is an important tool in this line of business, because it is part of what you will use to announce the various winners daily, and all the necessary information that you would want to pass across to your customers and the general public.
Unlike the old days, when you must visit an outlet before you are able to place your bet, these days, you can place your bet from your computer or from your smart phones. Hence, you will need to create a secure and enabling platform where people can make use of their credits cards to place their bets. It if your betting platform is proven to be insecure, you are likely going to lose most of your customers.
The numbers of outlets your sports betting company has determines how successful your company can become. Even though it is expensive opening outlets in different parts of the town, it is very important to do so because majority of those who engage in sports betting in Lagos prefer to physically visit betting offices to place their bets as against doing it online.
If you are in Lagos and you love sports, you would know that there are quite a number of sports betting companies in Nigeria- especially in Lagos. Therefore, to succeed in the industry, you must engage in continuous promotion of your sports betting company.
You can sponsor sport programs on radio and TV station. You can also place adverts on National newspapers, amongst other.
Just like starting any other company in Nigeria, starting a sports betting company in Nigeria comes with its own challenges; it requires dedication and hard work to stay afloat.
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